We need to nonviolently confront them and take the offensive.
Thor Halvorssen, the founder of
The Human Rights Foundation, has written an
open letter to Ted Marlow, the CEO of Urban Outfitters regarding their Che Guevara merchandise. It is an excellent analysis of why it is not only a bad marketing strategy but also immoral.
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Aung San Suu Kyi T-Shirt by Cafe Press on Amazon |
However, it is not only the promotion of a deceased mass killer who
never renounced violence that is disturbing but the absence of positive icons such as
Mohandas Gandhi,
Martin Luther King Jr.,
Vaclav Havel,
Aung San Suu Kyi and many others who made the world a better place using
nonviolent means, respecting and defending human rights and dignity. It is troubling that some around the world
want to celebrate a man who committed acts of mass violence that did not make things better but fail in honoring those did.
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Mohandas Gandhi t-shirt on sale at Amazon |
What kind of message is
Urban Outfitters sending to the youth market?
Celebrating icons of violence while ignoring those who made contributions to humanity using nonviolent resistance is a disservice to the future.
In addition to
boycotting Urban Outfitters which is a necessary but negative action one should also encourage taking positive action and purchasing posters and t-shirts to celebrate and market those heroes who have made the world a better place. Above and below are t-shirts and posters that can be purchased online that do just that. Time to go on the offensive with nonviolence. There are powerful icons of nonviolence that need to be remembered, honored and taught to new generations.
Hopefully,
Urban Outfitters will reconsider promoting a hateful symbol and join in marketing icons who made a difference for the better. In the meantime the following are already available online.
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