Monday, November 18, 2013

Bacardi highlights its Cuban exile heritage

"Exiled, Outlawed, Imprisoned and always free. Bacardi untameable since 1862" - Bacardi Ad campaign


Over the past year this blog has highlighted the importance of Bacardi in Cuban history and in the Cuban exile experience. Today Bacardi has launched a campaign that highlights their tradition of resilience.

One of the campaign posters featuring a Cuban flag reads: “Some men are kicked out of bars, others are kicked out of countries.” “The Bacardi family didn’t just survive — we thrived ...“Because true passion can’t be tamed. Bacardi — untameable since 1862.” says a voice-over in their new commercial that you can view online.

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