"Exiled, Outlawed, Imprisoned and always free. Bacardi untameable since 1862" - Bacardi Ad campaign
Over the past year this blog has highlighted the importance of Bacardi in Cuban history and in the Cuban exile experience. Today Bacardi has launched a campaign that highlights their tradition of resilience.
One of the campaign posters featuring a Cuban flag reads: “Some men are kicked out of bars, others are kicked out of countries.” “The Bacardi family didn’t just survive — we thrived ...“Because true passion can’t be tamed. Bacardi — untameable since 1862.” says a voice-over in their new commercial that you can view online.
Over the past year this blog has highlighted the importance of Bacardi in Cuban history and in the Cuban exile experience. Today Bacardi has launched a campaign that highlights their tradition of resilience.
One of the campaign posters featuring a Cuban flag reads: “Some men are kicked out of bars, others are kicked out of countries.” “The Bacardi family didn’t just survive — we thrived ...“Because true passion can’t be tamed. Bacardi — untameable since 1862.” says a voice-over in their new commercial that you can view online.
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